E.Mi is an international brand of stylish studio manicure, the favorite of superstars, nail industry leaders, and fashionistas in 28 countries all over the world.
E.Mi is well-loved for its high-quality products, a never-ending stream of product innovation, unique designs, and comprehensive business solutions for beauty studios.
A global brand
E.Mi is a global brand in every sense of the word, working with the best suppliers of raw materials from Europe, South Korea, and the USA to create the best products.
A favorite of celebrities
A shining star of Fashion Weeks
A founder and the main E.Mi brand technologist, an author and designer of Enamel over Gold (2008), Imitation of a reptile skin (2009) , Crackled Effect and Ethnic Prints (2010), Velvet sand and Liquid stones (2012), 3D Vintage (2013), TEXTONE&Combiture (2014); a designer of unique materials: Black Tulip, Velvet sand, GLOSSEMI, EMPASTA, TEXTONE, PRINCOT; a world champion nail design (Paris, 2010), two-time European champion (Athens, Paris, 2009), an international referee.
Vera is the brand’s co-founder, head product engineer of E.Mi Gel system, and a business trainer with 15 years of experience in the beauty salon industry. She is also the author of E.Mi Business School’s programs for the beauty studio owners – “How to attract and keep your customers”, “How to attract and keep your personnel”, “Efficient beauty salon marketing”, and “Beauty salon budgeting and planning”.